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George Eliot Hospital

We supported George Eliot Hospital NHS Trust to recruit seven new nurses

Leading to reduced spend on expensive agency staff

Need: To recruit more permanent nursing staff at George Eliot Hospital NHS Trust and increase engagement with their Twitter account

Solution: 

Researched demographics and social media use to find the most effective digital channels to reach our target audience                                

Launched #jointeameliot campaign on Twitter, which took a personal approach and focused on the experiences of frontline staff

Delivered video and social media training to staff, encouraging others to get involved

Created videos including interviews with nurses, midwives and the Chief Executive to promote the Trust and the advantages of working there

Result: 

Recruited seven theatre nurses, improving consistency and continuity of care

Substantially reduced the amount of money spent on agency staff

Won best Healthcare Campaign at the 2016 Chartered Institute of Public Relations Pride Awards

Increased the following of the @GEHNHSnews Twitter account to 1,400 by June 2016 and received 10 times more engagement activity on the International Day of the Midwife compared to normal

All targets delivered within budget

Get in touch

Kingston House

438-450 High Street
West Bromwich
West Midlands
B70 9LD

0300 404 2999
  • Heron House
  • Anglesey House

Midlands and Lancashire CSU
120 Grove Road
Stoke on Trent
ST4 4LX

0300 404 2999

Midlands and Lancashire CSU
Towers Business Park
Rugeley
WS15 1UL

0300 404 2999
Jubilee House

Midlands and Lancashire CSU
Lancashire Business Park
Leyland
Lancashire
PR26 6TR

01772 214200
Bevan House

3rd Floor
Stephenson Way
Wavertree Technology Park
Wavertree
Merseyside
L13 1HN

0151 295 8612/8619
  • 1829 Building, Chester
  • Old Market House
  • Clark House

1829 Building
Countess of Chester Health Park
Liverpool Road

01244 650 351

Hamilton Street
Birkenhead
Merseyside
CH41 5AL

0151 514 2335 EXT 1487

Hulley Road
Macclesfiled
Cheshire
SK10 2LU

01606 544 791
Cardinal Square

3rd Floor North Point,
10 Nottingham Road,
Derby DE1 3QT
East Midlands

01332 868700
St Johns House

St Johns House
30 East Street
Leicester
Leicestershire
LE1 6NB
United Kingdom

0121 611 0100
Wildwood

Drive
Worcester
Worcestershire
WR5 2LG

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